In one of my very last marketing lectures (ever!), my professor directed our attention to an article in the Wall Street Journal, relating to how important marketing the retailer depends on the store image. Writer Elizabeth Holmes explores the retailers steps to battling the dressing room, which is known as a sales killer. In this video, Holmes explains that "by fixing up the rooms, stores can increase the odds customers will buy clothing".
This WSJ article features images of some updated dressing rooms, showcasing the company's effort to increase sales.
w i t h ♥ little pink bow
